"Olive producers move toward trademarks
The president of the Olive and Olive Oil Union has said their long-term target is to use only trademarked products in their export operations. Turkey is seeing a trend toward the export of processed value-added goods, which create much higher profits, rather than bulk sales. Olive and Olive Oil Union President Cahit Çetin spoke with the Anatolia news agency yesterday. He said his union is number one in Turkey for the export of packaged olive products, holding a 20 percent share. It has increased sales abroad through its newly opened stores in the US, Canada and Germany, where consumer bought a total 3,000 tons of trademarked products. Çetin noted that these stores have also worked as liaison offices in establishing business ties with the domestic sellers of other countries, thus opening up new sale points."
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