Turkey: Turkey’s New Emerging Market: E-Commerce
Last Updated: 25 February 2015
Article by Pinar Bülent and Eylül Topanoğlu
With the developments in technology and increase in number of internet users, the global e-commerce volume continues to expand rapidly. The steady rise of e-commerce is triggered by changes in consumers' habits and shopping trends. According to data provided by the research company eMarketer, the global B2C (i.e. Business to Consumer) e-commerce volume is expected to reach USD 1.5 trillion in 2015.
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