Istanbul Organizers Reveal Special Perfume for the Championships
We know what you’re going to say. You’re all going to roll your eyes and groan that there has to be an official perfume for the World Championships, named “Istanbul Memory,” and how cheesy that is. It’s incredibly cheesy, actually, that’s true.
But here’s the tail end of that goat: swimming has dipped its toes into the realm of overcommercializing.
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