"Assistant professor presents research paper in Istanbul, Turkey
Tulay Girard, assistant professor of marketing at Penn State Altoona, and her co-author Musa Pinar, of Valparaiso University, presented their research paper, titled 'Consumer Perceptions of (Consumer-Based) Brand Equity in Banking Industry: A Comparison of Domestic and Global Banks in Turkey,' at the recent Global Branding Conference held at Koc University in Istanbul, Turkey. The paper also was co-authored with Zeliha Eser of Baskent University in Turkey."
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