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Tuesday, October 27, 2009

VIDEO: 2011 Volvo S60 Drawn on Paper by Blind Turkish Artist - Carscoop

VIDEO: 2011 Volvo S60 Drawn on Paper by Blind Turkish Artist"

Automakers and their respective marketing departments / advertising agencies come up with all sorts of ideas to generate interest in their current or future products - some successful, others not so much. For the promotion of its new 2011 S60 sedan that will be officially revealed at the Geneva Motor Show in March 2010, Volvo's Live Communication and Social Media decided to take a rather unconventional approach by calling in a blind Turkish artist named Esref Armagan to 'sample' the finished model and draw a picture of the car."

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