"A movie makes magic for sales of Turkish delight
Sales of Turkish delight are up by 50% in Zahi Fakhouri's Mediterranean Market in Farmington Hills. He didn't know why until he heard the jellylike confection is featured prominently in the hit film 'The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.' (Photos by KIMBERLY P. MITCHELL/Detroit Free Press)
The passage that made the candy popular
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'The Queen let another drop fall from her bottle onto the snow, and instantly there appeared a round box, tied with green silk ribbon, which, when opened, turned out to contain several pounds of the best Turkish delight. Each piece was sweet and light to the very center, and Edmund had never tasted anything so delicious. He was quite warm now, and very comfortable.
'While he was eating, the Queen kept asking him questions. At first Edmund tried to remember that it is rude to speak with one's mouth full, but soon he forgot about this and thought only of trying to shovel down as much Turkish delight as he could, and the more he ate the more he wanted to eat.'
-- From 'The Lion, the Witch and the Wardrobe' by C.S. Lewis
Zahi Fakhouri didn't know why. All the owner of the Mediterranean Market on Northwestern Highway in Farmington Hills knew was that the candy called Turkish delight has been flying out of his store 'big time' for the past month."
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