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Friday, November 14, 2014

Drogba, Messi Square Off in ‘Epic Food’ Showdown for Turkish Airlines - AgencySpy

Drogba, Messi Square Off in ‘Epic Food’ Showdown for Turkish Airlines
By Erik Oster on November 14, 2014 3:59 PM

After winning the Turkish Airlines business last September, CP+B’s “Selfie Shootout” spot for the brand, starring Lionel Messi and Kobe Bryant, went viral, eventually reaching over 138 million views to become the most watched ad of the year on YouTube. CP+B brought back Messi again this year for the follow-up effort, this time pairing him with fellow soccer star Didier Drogba for the third and final spot in a series that began with the 2012 “Legends on Board” spot from Turkish agency Alametifarika, also starring Messi and Bryant.

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