Yves Rocher acquires 51% of leading Turkish makeup brand
The Yves Rocher Group (brands Yves Rocher, Stanhome, Dr Pierre Ricaud and Daniel Jouvance, Galerie Noémie…) has taken a majority stake in the capital of Turkish company Flormar, a manufacturer and distributor of cosmetic products, and the leading brand of makeup in Turkey in both sales volume and value. [1] In particular, Flormar is recognized by Turkish women as their favourite varnish brand.
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