Turkish rakı takes the stage in Europe
Garip Yorgancıoğlu, the CEO of Mey İçki, which was sold to the British alcoholic drinks giant Diageo for 1.5 million euros about a year ago, is engaged in an ambitious and difficult attempt. He has rolled up his sleeves to promote and popularize both the Turkish drink rakı and the specific drinking culture in Turkish watering holes, called “meyhane.”
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