Challenge of the Turkish soap operas
The High production values of dubbed Turkish television dramas, which are extremely popular in Arab households, pose a huge challenge, experts says
By Jumana Al Tamimi, Associate Editor
Published: 00:00 April 1, 2012
The remarkably popular Turkish dramas are increasingly becoming a source of delight for sponsors and advertisers on Arabic channels.
The demand for drama, which has become a target for several Arab channels in the past few years, has increased in recent months with the expansion of its broadcasting map, after overcoming some accent barriers. The demand for Turkish drama has increased, especially with the decreasing output of the two important TV production cities in the Arab region, Cairo and Damascus, due to the political turmoil in both countries for more than a year.
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