"Sponsors boost Turkish basketball
The ongoing sponsorship trend in sports that has gained popular since the early 1990s continues to gain momentum. Like all other sports, basketball is also benefiting from this trend. The visible increase in the standard of play in the 16-team men’s BEKO Turkish Basketball League (TBL) as well as the huge financial support provided by firms that own teams in the TBL is welcomed by all those interested in this beautiful game."
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