Consolidation in the European mobile ad space as madvertise buys Turkey’s Mobilike
17th April 2012 by Robin Wauters
Mobile advertising startup madvertise has acquired Turkish rival Mobilike in a move that demonstrates the ongoing consolidation in the mobile ad space.
The German company used part of the proceeds from its recent $10 million funding round for the purchase, but chose not to disclose the financial terms of the deal.
More:Mobile Advertising Firm madvertise Acquires Turkey's Mobilike