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Tuesday, August 16, 2011

Crazy Games and Facebook Apps Helps Turkish Bank Win More Than 500,000 Fans | The Financial Brand: Marketing Insights for Banks & Credit Unions

"Crazy Games and Facebook Apps Helps Turkish Bank Win More Than 500,000 Fans

August 16, 2011 | Subscribe

Akbank has been one of the most aggressive companies in Turkey in its adoption of social media, sprinting ahead of its competitors in the rush for virtual gold. Akbank officially entered the social media scene in August 2010, and within a year established a Facebook fan base that topped 508,000, making it one of the “most liked” financial institutions in the world."

More:Crazy Games and Facebook Apps Helps Turkish Bank Win More Than 500,000 Fans | The Financial Brand: Marketing Insights for Banks & Credit Unions