"Crafting a sound that defies genre
Catalina Iannone
No singer wants to be a cookie-cutter artist, but sometimes it's predictable products that sell best.
'Nobody wants to label themselves, but you have to in terms of marketing,' said Sinem (pronounced 'C-nem') Varoglu, a German-born, Turkish singer-songwriter and former NYU graduate student."
More:Crafting a sound that defies genre - Features
