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Tuesday, April 17, 2012

Mobile Advertising Firm madvertise Acquires Turkey's Mobilike

Consolidation in the European mobile ad space as madvertise buys Turkey’s Mobilike

17th April 2012 by Robin Wauters

Mobile advertising startup madvertise has acquired Turkish rival Mobilike in a move that demonstrates the ongoing consolidation in the mobile ad space.

The German company used part of the proceeds from its recent $10 million funding round for the purchase, but chose not to disclose the financial terms of the deal.

More:Mobile Advertising Firm madvertise Acquires Turkey's Mobilike