"China's automobiles struggling to enter EU market
...Hope in Turkey
Like the founder of Honda Soichiro Honda's determination to enter the US market, Chinese car makers have never given up the ambition to enter the European market after repeated failures, and will keep adjusting their strategies.
After establishing a factory in Mexico, Chana was considering expanding in Turkey; Chery's negotiation to build a joint venture with Turkey has started; Geely and Great Wall Motor have also begun recruitment in Turkey.
Jin Gebo, assistant to the general manager of Chery told CBN earlier that the Turkish government was keen to invite them to build factories in their country. According to an unnamed source, Chery and a local dealer may co-fund the establishment of a new factory. The total investment would amount to $500 million and the estimated annual output would reach 100,000 units, the CBN reported.
Zhong said Turkey was an ideal choice for its geological location and cheap labor force. More and more Chinese car makers are moving into Turkey, making it a base for Chinese cars to enter the European market."
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