"Turkish Buy for Nielsen Media
February 2 2007
Nielsen Media Research (NMR) has announced the acquisition of Turkish advertising intelligence company Bilesim Medya. Financial details were not disclosed.
The company, whose full name is Bilesim Medya Yayýncýlýk ve Tanýtým Hizmetleri Anonim Þirketi, measures ad spend in Turkish television, radio and print, outdoor and cinema outlets, across all business sectors and provides a currency for use by the country’s ad industry. Core products include cross media advertising spend, creative content, sponsorship and an ad verification service. "
More:Daily Research News Online article no. 6400
