"Charity in bid to get ethnic minority Londoners recycling
...Orhal Bil, a representative from the Turkish and Kurdish communities said: 'Most of our community came to the UK in the mid-nineties when there wasn't even a word in our language for 'recycling'. First of all, you need to make sure than different communities understand the terminology you are using.'
Language
The importance of spreading the recycling message at community groups, through native language newspapers, and door knocking where raised by each of the speakers. As was paying attention to the particular culture of a group.
'In the Turkish community, women are still the ones who stay at home and look after the house, so at the moment, the recycling message needs to get to them. Where I live in North London, the women meet regularly for a breakfast club, so we disseminate the recycling message at these,' explained Mr Bil."
More:letsrecycle.com - News and information for the Recycling and Waste Management Community