"Istanbul needs better marketing, says hotelier
Wednesday, March 23, 2005
Ritz-Carlton General Manager Allan C. Federer explains the ins and outs of international destination branding
Michael Kuser
ISTANBUL - Turkish Daily News
Istanbul has as much to offer as San Francisco, Paris and New York -- all cities on the global brand list. �Shame on us if we're not on that list,� says Ritz-Carlton General Manager Allan C. Federer."
More:Turkish Daily News - Istanbul needs better marketing, says hotelier
