From coffee to figs -- can Turkey brand itself?
To boost its international image, Turkey is learning the value of national branding, centered around its crown jewel, Istanbul.
By Burak Sayin for SES Türkiye in Istanbul -- 05/01/12
Turkey had been known in the West for economic and political crises, coups and movies like Midnight Express that painted a rough picture of the country. Today, however, Turkey is viewed as an increasing powerful regional actor and its image is improving, especially in places like the Middle East.
More:From coffee to figs -- can Turkey brand itself? - SES Türkiye
