Turkey's tourism market boomed during the credit crunch as holidaymakers looked for affordable trips outside the eurozone.
But confusion over the violence in the Middle East seems to have put a stop to growth, with confused travellers including Turkey in the group of nations in danger of political unrest.
Holiday companies have reported a nine per cent dip in bookings this year and are blaming fears over the violence in the Middle East and North Africa, despite there being no danger of it spreading to Turkey.