"If Turkish coffee gets hot, he could get rich
Mustafa Arat is proud of his homeland's namesake brew, and he's proselytizing about it on the Web.
By Utku Cakirozer, Los Angeles Times Staff Writer
August 18, 2008
Mustafa Arat knows how to sell.
He did it for 27 years for Xerox Corp., Pitney-Bowes Inc. and other Fortune 500 companies. Now he's doing it for himself, peddling something that almost every grown-up craves. Only, as Arat figures it, he's providing a healthier alternative. And he's not selling a product so much as a method that he sees as a hot trend. "
More:If Turkish coffee gets hot, he could get rich - Los Angeles Times
