Cinemaximum impact: Muzaffer Yildirim and Mars Entertainment transform Turkey
June 24, 2013
-By Andreas Fuchs
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Muzaffer Yildirim says his personal recipe for a successful business is to “think big, visualize, believe and make it happen.” Calling his work across Turkey “the ultimate example of how innovative thinking and foresight can lead to great success in the cinema exhibition industry,” the partners of CineEurope have selected the co-founder, chairman and chief executive officer of Mars Entertainment Group as their 2013 “International Exhibitor of the Year.” With over 500 screens in 24 cities operating under the Cinemaximum brand and accounting for 52% of total box office and 85% of cinema-advertising revenues in Turkey, Mars not only operates the country’s largest circuit but also its very best.
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