Turkey: Ads In Disguise: How To Comply With Regulations In Turkey Last Updated: 12 February 2019 Article by Ezgi Baklacı Gülkokar, LL.M. and Merve Altınay Moroğlu Arseven
In today's digital world, brands, as well as individuals, use social media and internet effectively and actively. Users can follow up any content, news, article, and photo online and can share their comments through social media. In addition, more consumers now prefer online shopping and are interested in user comments. In response to these consumer behaviour trends, companies adopt new marketing strategies, by focusing on time spent online by consumers. While the traditional media loses its popularity and receive less investment, the advertisement on digital platforms are now seen as a rising star. In 2017, the total global amount of media investment rose by 4%, and 37% of this investment was made to the advertisement in digital platforms, and Turkey is not an exception to the changing trends: Indeed, in 2017, the share of the investments made on advertisement in digital platforms is 25.9% of the total media investment, and such share has been raised 19.7% compared to 201
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