Turkey will no longer use ‘tulip’ in promotion logos
Umut Erdem – ANKARA
Turkey is planning to introduce a new theme and a logo for its tourism and cultural promotion, abandoning the symbolic tulip in advertisements and “Turkey Home” campaign.
The Culture and Tourism Ministry announced an advertising tender, to be held on Jan. 8, 2019 in Berlin, to create a new branding identity, a new slogan and a new logo for Turkey, aiming to shift the country’s traditional image with a modern one.
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