Turkey rebranded: A new image for exports
Mr. Mehmet Büyükekşi, Chairman of Turkish Exporters’ Assembly
Acknowledging that international perceptions of Turkey have not always been positive in recent years, TIM (Turkish Exporters’ Assembly) and the Ministry of Economy launched a new global branding campaign for Turkey under the slogan ‘Discover the Potential’ last year. TIM Chairman and B20 Executive Committee member Mehmet Büyükekşi shares his thoughts on the ethos of the campaign and the potential of Turkish produce, as the country makes strides towards its Vision 2023 target of $500 billion of exports.
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