Garanti's "Experimental Banking" is Challenging Itself on Social Media
ISTANBUL, May 19, 2015 /PRNewswire/ --
Garanti's "Experimental Banking" breathes new life into the banking sector. The campaign, created as an indirect marketing project, focuses on the antics of a man enraged at his brother's new-found job with Garanti Bank. Determined to undermine both, he invents new products, technologies and services on his own terms; such as "Full Body Bank", "Artificial Intelligence", "Organic Gold Account", and even builds a new branch, but his efforts all inevitably fail, and rather reinforce Garanti's stature than detract from it.
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