Turkey's pharma market is ripe for profitability
But will the highly efficient market be hindered by the government price referencing system?
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Turkey is a changing and dynamic economy and GDP per capita has more than tripled in the last 10 years. The country's healthcare economy is changing tremendously, thanks to an ageing population and near-universal social security coverage.
More:Turkey's pharma market is ripe for profitability - PMLiVE