Turkey's soap operas spur beauty sales
There is money to be made in the beauty and personal care sector in Turkey, as seen by the continuously growing interest of both foreign and local investors. According to a Ministry of Economy sector report, 46,000 local products, among a total of 170,000, are distributed on the cosmetic market. The sector grew to $2.2 billion in 2012 and employed 14,000 people.
More:Turkey's soap operas spur beauty sales - Al-Monitor: the Pulse of the Middle East