Uncovering Yelp's Global Expansion Strategy With A Stop In Istanbul
On a recent Wednesday evening in Istanbul’s trendy Beyoglu district, the back room of Latife Hanim, a classic Turkish restaurant, was buzzing. Sitting around a long table, a group of nine young Turks shared stories, laughs, small meze dishes and glasses of Rakı– a strong and popular local drink. At first glance, the evening out could have been mistaken for a reunion of lifelong friends, but the presence of balloons, name tags and temporary tattoos revealed it to be something entirely different.
More:Uncovering Yelp's Global Expansion Strategy With A Stop In Istanbul - Forbes