Le Meridien Announces Turkish Artists As the Newest Members of the LM100 Family
Yasemin Baydar and Birol Demir of :mentalKLINIK Will Join Le Meridien's Community of Cultural Innovators during Art Basel Miami Beach 2011
MIAMI, Nov 30, 2011 (BUSINESS WIRE) -- From the 10th edition of Art Basel Miami Beach, Le Meridien Hotels & Resorts today announced acclaimed Turkish artists Yasemin Baydar and Birol Demir, known as :mentalKLINIK, as the newest members of the LM100 family. Selected by Jerome Sans, Le Meridien's Cultural Curator since 2006, LM100 is a group of international innovators of mixed generations and interdisciplinary artistic fields chosen from the worlds of art, architecture and cuisine, who use their creativity to develop original and interactive programs for Le Meridien that transform the guest experience. As members of the LM100 family, :mentalKLINIK has been engaged by Le Meridien on a variety of creative initiatives, including designing new keycards for Le Meridien UNLOCK Art programme and constructing a custom installation upon arrival at Le Meridien Istanbul, opening in early 2012.
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