"THY's path to global influence includes Australia, narrowbody amenities
Wednesday December 23, 2009
While Turkish Airlines' network and bottom line continue to grow, CEO Temel Kotil admitted to ATWOnline that more is needed to fulfill his ambition to make the carrier a global player--"I'm not satisfied with our image" he said.
Speaking to this website in Istanbul, Kotil said THY still has work to do in establishing and increasing the public's confidence in its brand. "We have to show the people that TK is already offering a top product. So far, the [lack of] awareness of our brand is a big problem." He said he is considering increasing the advertising budget."
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