"Ultra-premium run to be sold at Istanbul Atatürk
Nicole Mezzasalma
23-Nov-2009
Havana Club’s Máximo Extra Añejo will be sold at Istanbul Atatürk airport from December 1
Liquor supplier Pernod Ricard is rolling out the ultra-premium variety of its Havana Club rum to Istanbul Atatürk airport from December 1. The €1,400 ($2,100) Máximo Extra Añejo was originally listed at Frankfurt airport with Gebr Heinemann and Paris Charles de Gaulle airport terminal E with Aelia in July, where the supplier claims it has been very successful.
Heinemann is also running a new promotion featuring the ultra-premium rum this month following the good results of a similar campaign in the summer."
More:Ultra-premium run to be sold at Istanbul Atatürk