"Selling Turkey
By Dan Bilefsky International Herald Tribune
FRIDAY, OCTOBER 7, 2005
ISTANBUL Umit Boyner, Turkey's new spin-doctor-in-chief, defies the stereotype of the traditionalist Turkish woman.
She is more likely to be seen wearing a Chanel scarf than a head scarf. She's as adept at number-crunching as she is at kick-boxing. And she helps run Boyner Holding, Turkey's biggest retail empire.
Eager to shed Turkey's image as a poor agrarian country that will drag down Europe's struggling economies, Turkey Inc. has chosen Boyner, 42, to engineer its biggest public relations campaign ever: a decade-long sell job to convince a skeptical continent that Turkey should be a part of the European Union."
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